Wilhelmina Hot Body Model Search

New York, NY - Wilhelmina Models, the world’s leading modeling agency, announces the second annual WILHELMINA HOT BODY MODEL SEARCH, a nationwide effort to find one woman and one man who epitomize beauty, health and fitness.

Along with its partners, leading active lifestyle magazines Shape and Men’s Fitness, Wilhelmina Models invites both avid health and fitness professionals and amateurs to register online at wilhelminamodelsearch.com, or in person at one of the scheduled open casting calls in Las Vegas, New York City and Miami.

Wilhelmina’s top model scouts and editors from Shape and Men’s Fitness will be scouring entries until the contest closes on November 17th. Ten finalists will be brought to New York in early 2011, and two winners of the final challenge will be chosen to join Wilhelmina’s elite roster of models, fitness experts and professional and Olympic athletes.

"THE WILHELMINA HOT BODY MODEL SEARCH was such a success last year, we are even more excited to continue our search for two new healthy, beautiful winners,” said Wilhelmina President, Sean Patterson. “Along with our partners Shape and Men’s Fitness, we recognize that fitness and self confidence are as important as beauty, and this year’s winners will be the perfect representatives to showcase healthy living in the marketplace and beyond. Thousands entered the search last year and we are excited to see even more beautiful bodies this year."

Known for representing such talent as Fergie, Zoe Saldana, Gabriel Aubry, Mark Vanderloo, Alex Lundqvist, Natasha Bedingfield and Estelle, Wilhelmina Models is looking for their next superstar. The two grand prize winners will receive a five year Wilhelmina modeling contract, an editorial appearance in both Shape and Men’s Fitness, and much more.

"At Shape, we celebrate women who are fit, strong, and confident. We believe that living a healthy lifestyle makes the best and most beautiful you,” says Shape editor-in-chief, Valerie Latona. “That’s why Shape is proud to partner with Wilhelmina for the second annual Annual Wilhelmina Hot Body Model Search; we’re looking for models that epitomize this new healthier ideal. If you believe you’re that person, we want to meet you."

The Search

Ideal contestants are those who celebrate a healthy, active lifestyle
• Open to men and women ages 18+
• Entry fee: $20

Applicants will enter online at (wilhelminamodelsearch.com), by attending in-person casting calls, or by mailing in headshots and resumes
• A panel of judges consisting of Wilhelmina talent scouts and editors from Shape and Men’s Fitness will review all entries

The Promotion:

The search contest runs online from August 9, 2010 – November 17, 2010 (www.wilhelminamodelsearch.com)

Finalist Prizes: (Ten Finalists Will Be Chosen)

• 2 night/3 day trip to NYC to participate in judging and finals party where the winners will be announced

• Spa and grooming experience

• Group training session with top Wilhelmina fitness talent

• $100 Gift card to The Vitamin Shoppe

• Panel of Judges for final selection:
o Editor in chief of Shape magazine
o Editor in chief of Men’s Fitness magazine
o Top Wilhelmina scouts

In Addition To The Above, The Grand Prize Winners Will Each Receive:

• Five year modeling contract with Wilhelmina Models
• An editorial feature in respective issues of Shape and Men’s Fitness
• $500 Gift Card to the Vitamin Shoppe
• 1 year supply of Trimwater
• 4 night stay at Playa Grande Resort for two

THE WILHELMINA HOT BODY MODEL SEARCH is sponsored by The Vitamin Shoppe and TrimWater.

About Wilhelmina Model Agency
Wilhelmina Models, founded by supermodel Wilhelmina in 1967, represents more than 1,000 models in their New York, Miami and Los Angeles offices. In 2008, the agency became the first ever modeling company to go public. The agency has launched the careers of many superstars, including Angelica Huston, Whitney Houston, Lauren Hutton, Mark Vanderloo, Gabriel Aubry, Alexandra Richards, Theodora Richards and Lydia Hearst.

About American Media, Inc.
American Media, Inc. is the leading publisher of celebrity journalism and health and fitness magazines in the U.S. These include Star, Shape, Men's Fitness, Fit Pregnancy, Natural Health, and The National Enquirer. In addition to print properties, AMI manages 14 different web sites. The company also owns Distribution Services, Inc., the country's #1 in-store magazine merchandising company.

For more information please contact:

Kate Mann / David Ninh
PMK-BNC
Kate.Mann@pmkbnc.com / David.Ninh@pmkbnc.com
212.582.1111

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